Six years. No sales team. Here's what running a business as an introverted entrepreneur taught me about selling.
I spent six years as the CEO of a digital marketing agency. My first time as a full-time entrepreneur. I had employees, overhead, and no sales team. Revenue did not show up unless I went and got it. As an introverted entrepreneur, that did not feel like what I signed up for.
I had to figure out how to sell. It took me over a year to realize I needed to do it in a way that fit how I work. Once I stopped trying to sell the way everyone else said to sell, things changed. What worked was building a process around what I was already good at: preparation, listening, and going deep instead of broad.
The biggest shift came when I realized I was working from the wrong definition of sales. Once that changed, I had to rethink nearly everything. The terms I'd been using. The activities I thought mattered. The way I was showing up in conversations. That process of redefining and rebuilding is what these six guides are based on.
Today I'm an entrepreneur and business strategist. I coach small business owners on building sales confidence and finding their best-fit clients. I work with executives on building authentic personal brands that increase their visibility and generate revenue. I'm learning AI so I can use it to build infrastructure in my own business and teach others how to do the same. But what I'm most focused on is helping introverted entrepreneurs see sales differently, because once the definition changes, the revenue follows.
Background
Former CEO
Took a digital marketing agency through six years of growth, operating profitably without a sales team by building a repeatable process around introverted strengths.
Small Business Coach
Coaches small business owners weekly on positioning, pricing, client conversations, and how to generate consistent revenue without a sales approach that drains them.
Education & Experience
BS, Business Administration, UNC Kenan-Flagler School of Business. MS, Organization and Management, Capella University. 25+ years of leadership experience across healthcare, SaaS, marketing, media, nonprofit, and private equity.
Introversion doesn't limit what you can do. It shapes how you do it.
Why I wrote these guides
Most of the sales advice available to introverted entrepreneurs was built around volume, performance, and outreach tactics that require an energy most of us don't have. I spent years figuring out a version that worked for me. Once I did, I wanted to write it down in a way that was practical enough to use starting this week, not someday when it finally starts to feel natural.
Who these guides are for
Introverted entrepreneurs who are good at what they do and want to generate consistent revenue without cold calling, forced networking, or a sales process that requires them to be someone they're not. If selling has ever felt like the hardest part of running your business, you're exactly who these guides were written for.